Gerald (Jerry) Jacobson was recognized by the Wisconsin Bankers Association (WBA) for his excellence in banking, community service, and civic involvement. WBA hosted a celebration on Friday, August 16, unveiling three new plaques on the Leaders in Banking Excellence installation at its headquarters in Madison. Established in 2020, the wall now profiles 27 outstanding current and former banking leaders.

“We are delighted to congratulate Jerry on being inducted into the Leaders in Banking Excellence,” said Rose Oswald Poels, WBA president and CEO. “This designation reflects the highest standard of excellence — both in helping to shape our industry and in serving our Wisconsin communities.”

Jacobson has been a dedicated figure in banking since June 1978, contributing over 45 years of service at Northwestern Bank. Starting as a teller, he progressed through roles as an auditor, cashier, executive vice president, and president, a position he assumed in 1998. His leadership style emphasizes personal connections with staff and fostering their professional growth, demonstrated by his daily interactions with employees and regular visits to all Northwestern Bank locations.

Beyond banking, Jacobson’s civic engagement is extensive. He has volunteered with more than two dozen community organizations, including Blugold Beginnings; Eau Claire Confluence Arts, Inc.; Junior Achievement; and the YMCA.  His encouragement of volunteerism has inspired Northwestern Bank’s employees to contribute approximately 1,600 hours annually to community organizations.

Jacobson’s impact on the Chippewa Valley’s economic development is notable, with leadership roles in local business organizations and efforts to revitalize downtown areas. Under his guidance, Northwestern Bank’s assets grew from $150MM to $700MM, and net income increased from $2MM to $10MM. Jacobson also advocates for the banking industry and has served on various boards, including those of the Federal Reserve Bank of Minneapolis, Community Bankers of Wisconsin, and Wisconsin Bankers Association (WBA). He was honored as the 2023 WBA Banker of the Year. Jacobson’s commitment to excellence and community has left an enduring, impactful legacy.

Photo caption: Gerald Jacobson (center) accepts his Leaders in Banking Excellence award from WBA President and CEO Rose Oswald Poels and WBA Chair Al Araque at a ceremony held in Madison, Wis.